Zoe Alexander

Archive for the ‘STARTUPS’ Category

Sugar Babies Cupcakery

The California Small Business Development Center (SBDC) Program wants to help small business owners and entrepreneurs with the tools and guidance needed to become successful in today’s challenging economic climate…just like they did for sisters Kassandra Workman and Krystal Michelle, owners of Sugar Babies Cupcakery.
SBDC reckons hundreds of women are like Kassandra and Krystal, who had no prior business experience, and would like to start businesses. The sisters credit the SBDC for helping them taste the sweet success they now enjoy.


• Find your focus. “We went in with a rough idea and just pieces of a business plan,” Crystal recalls. “Ron coached us, gave us feedback and helped us focus in on what we wanted the company to look like.”

• Go step by step. “ I didn’t know the steps [to startup],” says Crystal. “Now that we have a business plan, do we get our permits? Do we try to get loans? What’s next? The SBDC pointed us in the right direction.”

• Have a backup plan. When their loan applications were rejected, the sisters didn’t give up. Having gained new confidence in their business abilities by working with the SBDC, they modified their concept to a mobile cupcake truck, and bootstrapped startup with $30,000 of their own funds. Read the rest of this entry »

my ugly christmas sweater Anne Marie Blackman sells festive and funny sweaters on her wildly popular ugly Christmas sweater website. With an ever growing customer base that includes both men and women from around the globe, My Ugly Christmas Sweater, Inc. is the leader in this niche industry, and Blackman works year round to keep up with holiday demand.
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