Zoe Alexander

Archive for the ‘Online Marketing’ Category

Want to know how many guitar picks John Mayer owns or what Oprah ate for dinner last night? Or maybe you need to reach Kim Kardashian because you want her to wear or use your product next time she’s being photographed on the red carpet or at an event.
The great thing about Twitter is that many celebrities actually post their own Tweets. Therefore, if you send Oprah a message on Twitter she’s probably getting it right into her Blackberry or IPhone or personal computer, just like the rest of us.    Twitter can be a powerful business tool if used correctly.
Read on for a list of celebrity Twitter addresses…
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The popularity of Twitter has created lots of new tools to help us all in a variety of different ways. Here is a list of tools with a short explanation of each one:

Qwitter: You get told when one of your followers leaves
Tweet Scan: Allows you to set-up and save searches
Twuffer: You can schedule your tweets for later
Twitterank: find out where you rank against all the other Twitterers
TweetStats :Discover statistics on which day you tweet most and the top twitter trends
TweetValue:See how much your Twitter profile is worth in dollars
TwitterCounter: Shows the top 100 most popular Twitterers and how your followers are growing – or falling
Twellow :: Twitter Search Directory, (Twitter Search Engine)
Twist – see trends in twitter. You can check and chart your keywords as they appear in Tweets.
TwitterBuzz – The most popular links on Twitter – URL Popularity
Twitscoop – Search twitter, see what’s hot right now
Twitter Firefox Addons- Twitter Chat
Twitter WordPress Plugins
Twilert: Twitter search alerts via email
Tweet Beep: Get alerts via email
CheapTweet -Twitter Deals, Coupons, Sales and Discounts for US based Twitterers
Twitter Directory
Twubble (yes, I know!) – it checks your friends and see others who you might like to follow
Your Twitter Karma shows whether you link to your followers and whether the people you follow link to you
Twits Like Me: Find new friends on Twitter
MMMeeja Blog – Plot Your Twitter Followers On A Map
Twitterverse: See Tweets on a world map as they occur (well nearly!)
TweetLater: Schedule Future-Dated Twitter Tweets and set-up keyword alerts

Every tool is reasonably easy to use and really help your Twitter experience.

Now follow me on Twitter!

Tips & Tactics Helpful advice for making the most of Twitter

Make sure your Twitter name is either your company name, full personal name or exact keyword you are targeting for an SEO strategy.

Be as active as possible in your tweets, otherwise your Twitter account will have zero impact on your search engine rankings.

Customize your public Twitter page by adding your company logo/colors, as this will slowly, but surely help brand building/recognition.

Link your Twitter feed to your company/personal blog in order to cross promote two of your most valuable communication platforms. Adding widgets like ths will also make you look tech savy and innovative, especially if you are not in your 20’s or low 30’s.

Follow other Twitterer’s who have similar expertise, therefore they will most likely find your tweets more valuable and be more engaged because of their greater understanding.

If you are a frequent traveling business executive you should add the twitter application to your iPhone/Blackberry/ Mobile because your tweets hold tremendous value. Your followers will receive educational and engaging information that is originating thousands of miles away.

Humans love having knowledge of something important that the majority of the population will not find out till the news announces it , which turns your traveling tweet journal into a well followed and valuable asset to hundreds of specific industry professionals.