Zoe Alexander

10 Ways To Be a Superhero in Sales

Posted on: August 5, 2009


 1. Focus on Helping, Instead of Selling You shouldn’t be trying to force people into purchasing your product or service. You should find people who want your product or service and then focus on offering any helpful information to them so that they can make an informed decision. 


2. Target If you’re trying to target everybody, then chances are, you’re not targeting anybody. For example, if you’re selling something that homeowners would want, as opposed to renters, then target homeowners. State your target clearly in all of your marketing materials. 


3. Stop Spending Money on Ineffective Marketing One great way to save money is to stop wasting it on marketing and advertising that isn’t producing for you. Don’t forget to track the number of responses you are getting from whatever method you use. If you’re not reaching your goals, then your strategy needs to be revised. 


4. Network 

Networking is a great way to get your message out to a large number of people, for free. Since each person knows about 250 other people, you can spread the word about your business pretty quickly. Go to your DIVA Dinners. Shake hands at business functions. Exchange business cards with associates you see in stores, churches and community events. 

5. Set Goals and Deadlines Collect your thoughts for a moment or two, and set goals and deadlines. These are vital to your business success. State your goals as specific numbers. (e.g. 10 new accounts, 11% increase in sales, etc.) 


6. Focus on Benefits Not on Features Spend your time focusing on how your prospects will benefit if they purchase your product or service. For example, if you’re selling central air conditioning units, don’t sell the power of the unit. Sell the benefit of comfort. Selling insurance? Don’t sell the coverage amount. Sell the benefit of security. 


7. Write Tips Articles Newspapers and other publications are always looking for helpful tips articles that would be of benefit to their readers. Submit simple, problem/solution type articles related to your product or service. State the problem, and then share some insightful tips that can help to solve the problem. Always include information at the end of your articles so that people will know how to contact you to receive more information about your services. 


8. Be Persistent Persistence is power when it comes to increasing your sales and profit. Far too many firms fail because they don’t follow-up long enough to produce results. Most sales are made after the seventh or eighth contact–the sale is rarely made after just one contact. 


9. Submit Press Releases Press releases are a very cost-effective way to get your message out to many people . . . for free. Submit your press releases to a wide variety of publications for immediate release. Keep in mind that the newspapers will usually only print releases that are of interest to their readers, rather than of a selling nature. 


10. Offer to be a Speaker 
, Inc.
Business and civic organizations are always looking for speakers for their meetings and get-togethers. Make yourself available by contacting these groups and offering to talk about your area of expertise. 


Joe Gracia, President of Get To Get Marketing Inc.
began his marketing career nearly 30 years ago. He is an expert in both traditional offline marketing as well as marketing on the Web. Over the past 13 years, he has made his clients literally millions of dollars in increased sales and profits with his unique small business marketing strategies and techniques.
Growing your business can be easy when you follow  his step-by-step, proven-effective system. For more information, visit:

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